Kate Super
Sr. Content Marketing Manager | Editor
- Role
- Sr Content Marketing Manager at Primepay
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Kate Super
I am a passionate learner: I can get lost in bookstores for hours, spend a year…
Experience
Sr Content Marketing Manager
Nov 2023 — Present
Lead content and SEO strategies, increasing non-client organic traffic 9.6% year-over-year (680K to 745K) and driving 2X growth in organic bookings in twelve months.•Develop and execute research-based HR thought leadership campaigns, generating an average of 1,700 MCLs and directly influencing $45K in bookings (first-touch attribution).•Publish and repurpose content across blogs, resources, and newsletters, increasing organic MCL by 26%, quarter-over-quarter.•Implement BoFu-focused strategy, contributing to a 31% increase of organic sessions on product pages, quarter-over-quarter.•Co-develop buyer messaging for HR and Finance personas with Product Marketing.•Integrate AI tools to streamline content review and reduce analysis time.
Education
University of the Cumberlands
Master of Arts - MA, Counselor Education/School Counseling and Guidance Services
Miami University
Bachelor's, Integrated English Language Arts Education
2007 — 2011
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