Kate Mounger

About Kate Mounger

I’m a marketing leader who blends creativity with structure and strategy with fun. As VP of Marketing at University Co-op, I’ve helped streamline how teams work, built an engaged community of loyal fans, launched fundraising initiatives to support our nonprofit mission, and positioned the Co-op as a leader and trendsetter in the independent college bookstores space. I lead with kindness, curiosity, and a belief that great work happens when people feel connected, supported, and excited to show up.

Experience

1. VP of Marketing

   University Co-op

   Sep 2024 — Present · Austin, TX, US

   Reporting to the President & CEO, I am a member of the executive team at the Co-op. I am accountable for building and leading a high-performing marketing organization that drives brand strength, demand generation, and mission impact. In this role, I define and steward the Co-op’s brand strategy and positioning, ensuring clarity, relevance, and trust across all audiences, channels, and experiences. I own integrated marketing and communications strategies that attract, acquire, and retain customers across retail, digital, and seasonal channels, while advancing the Co-op’s mission through compelling storytelling and stakeholder engagement. I partner closely across the organization to ensure marketing efforts are aligned with enterprise priorities, growth objectives, and the Co-op’s values.• Leadership, Management & Accountability (LMA): Build, lead, and hold accountable a high-performing marketing organization; inspire strong execution, cross-functional partnership, and consistent alignment with brand and strategic priorities.• Brand Strategy, Positioning & Stewardship: Define, steward, and evolve the Co-op’s brand strategy and positioning to ensure clarity, relevance, and trust across all audiences, channels, and experiences.• Demand Generation & Market Growth: Own the strategy for generating demand and growing market share by attracting, acquiring, and retaining customers across retail, digital, and seasonal channels.• Integrated Marketing & Communications Strategy: Develop and execute an integrated marketing and communications strategy that delivers clear, consistent messaging across owned, earned, and paid channels in support of brand, demand, and mission objectives.• Mission & Stakeholder Engagement Through Marketing: Advance the Co-op’s mission by effectively communicating impact, value, and relevance to students, the University, alumni, and partners through marketing and storytelling.

Education

• Texas State University

  Bachelor of Fine Arts (B.F.A.), Communication Design

  2009 — 2013