Kate Knox
- Role
- Marketing Communications Manager at North Shore Bank
- Location
- Brookfield, WI, US
- LinkedIn followers
- 500 followers
Experience
Marketing Communications Manager
Dec 1998 — Present
Responsible for all aspects of bank\'s public and press relations, as well as broad-based customer communications- Provide internal and external communications support of the bank\'s brand strategy- Generate media opportunities, press releases, and manages PR agency support, and internal coordination- Responsible for content development, standards, and policies online, within social networks, and customer communications- Direct, coordinate and manage budgets for key bank community events, sponsorships and strategies to maximize participation value for the bank, communities, business partners and nonprofit organizations- Develop, coordinate and implement ongoing, cost-effective customer communications through monthly electronic newsletter, blog and social network posts, brochures, and so on- Work with branches, department heads and outside agencies to ensure the bank’s image and brand message is maintained and part of all broad communication and scheduling- Assist with content and layout development for the Web site, electronic messaging, Twitter, Facebook, FourSquare, LinkedIn- Assume a lead role in bank marketing programs, working with product managers and supporting vendors to develop successful events, special offers and advertising- Support and implement a longer-range plan for bank growth - Successfully manage multiple projects at one time- Lead printing, graphic design and marketing communications development- Direct graphic designers, copywriters, agencies, vendors, and internship program.
Skills
- Online Advertising
- Public Relations
- Digital Marketing
- Event Planning
- Advertising
- Web Content Management
- Marketing Management
- Sponsorship
- Lead Generation
- Newsletters
- Non-Profits
- Nonprofits
- Leadership
- Copywriting
- Integrated Marketing
- Management
- Marketing Strategy
- Press Releases
- Marketing
- Marketing Communications
- Email Marketing
- Blogging
- Social Media
- Direct Marketing
- Social Networking
- Social Media Marketing
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