Kate McGinty

About Kate McGinty

The right story moves people. I craft the ones that drive business. As a former investigative journalist, I know how to dig deep, uncover insights, and turn complexity into compelling, results-driven narratives. Now, I apply those same skills to business—using storytelling as a strategic tool to sharpen messaging, strengthen positioning, and drive action. No matter the challenge, my goal remains the same: transforming complex ideas into clear, persuasive messaging that moves audiences and delivers business results. WHAT I BRING TO THE TABLE AI-powered content strategy — Developing custom chatbots and leveraging Generative AI to refine ICP insights, simulate sales conversations, and scale content creation. Executive thought leadership & brand positioning — Shaping narratives for executives, crafting high-impact messaging that builds industry authority and trust. Sales enablement & revenue-driven messaging — Creating persuasive content that equips sales teams, drives conversions, and accelerates deal cycles. Demand generation & SEO-powered growth — Leading content strategies that increase organic traffic, capture leads, and drive measurable business results. Multi-channel content strategy & repurposing — Transforming high-value content into multiple formats (blogs, reports, LinkedIn posts, email, sales collateral) to maximize reach and impact. Cross-functional alignment & content strategy — Partnering with marketing, sales, and product teams to ensure content supports business objectives and market needs. Agile content execution & optimization — Delivering high-impact content quickly while adapting to business needs, market shifts, and performance data. PROVEN IMPACT Tripled LinkedIn reach for a SaaS agency in 12 months, positioning the company as a thought leader and generating inbound opportunities. Increased social-driven blog traffic 829% for a retail brand in 4 months, driving direct conversions from content. Doubled a newsroom’s digital audience in 5 months, leveraging SEO, data insights, and content repurposing to grow readership. Revamped email marketing for a retail brand, increasing subscribers 46% and reducing unsubscribes 47%, leading to higher email-driven sales. Need a content leader who blends strategy, execution, and innovation to drive measurable growth? Let’s talk.

Experience

1. Senior Content Manager

   Test Double

   Oct 2023 — Present

   I lead content marketing and social media strategy, creating high-impact content that resonates with target buyers, drives brand awareness, and generates inbound leads for a B2B SaaS consultancy.• Launched Test Double’s Editorial Board, producing 15+ thought leadership pieces that strengthened brand positioning and sales conversations. • Tripled LinkedIn organic reach YoY despite platform algorithm shifts.• Increased email-driven visits by 46%, growing the subscriber list by 10%.• Optimized 300+ blog articles for SEO, UX, and AI readiness, increasing discoverability and inbound leads.• Built AI-powered content workflows, creating custom ChatGPT chatbots to surface sales objections and streamline ideation.• Manage editorial calendar and coach/mentor software engineers and product managers to create expert content.

Education

• Drake University

  Journalism

  2003 — 2007