Katelynne Newman
Senior Lifecycle Marketer at Boatsetter
- Role
- Senior Lifecycle Marketing Coordinator at Boatsetter
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Katelynne Newman
Marketing specialist with 10+ years of experience in brand marketing, email marketing…
Experience
Senior Lifecycle Marketing Coordinator
Aug 2025 — Present
Lead the strategy, content, and optimization of multi-channel notifications (email, SMS, push) to engage, convert, and retain users- Design and refine lifecycle journeys — from onboarding and booking to loyalty and re-engagement — ensuring every touchpoint adds value and drives action- Use performance insights to identify trends, remove friction, and unlock measurable gains in open rates, CTRs, and bookings- Partner with Product, Engineering, and Customer Experience teams to deliver timely, accurate, and brand-aligned communications at key moments in the customer journey- Run continuous A/B testing, personalization, and segmentation initiatives to deepen relevance and boost long-term user engagement.
Education
Texas Tech University
Master's degree
2015 — 2016
Texas Tech University
Media Strategies
2013 — 2015
Skills
- Public Relations
- Media Relations
- Student Engagement
- Athletics
- Social Networking
- Social Media
- Sports Marketing
- Public Speaking
- Editing
- Copy Editing
- Volunteer Management
- Social Media Marketing
- Powerpoint
- Research
- Customer Service
- Event Planning
- Press Releases
- Microsoft Office
- Video Production
- Adobe Premier Pro
- Video Editing
- Higher Education
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