Kate Coghlan

About Kate Coghlan

Providing mission-critical strategy, support, and project management, I am a high-impact…

Experience

1. Director, Product Management - Target

   American Greetings

   Jan 2018 — Present

   Promoted to develop, plan, and execute the strategic agenda to drive retail productivity and achieve internal profitability goals following a significant internal restructure. »» Ensure retail productivity, segmentation, financial goals, and objectives by managing P&L, delivering positive ROI, and maintaining strong market share gains. »» Collaborated with key internal and external partners and teams to develop Target-exclusive Diversity & Inclusion collections—optimize POG Catalog for all Target Everyday occasions, and ensure the most productive product mix available. »» Establish and manage strong working relationships with internal and external partners to drive growth in key retailer by serving as industry expert and delivering a fact-based narrative on the retail landscape; serve as the key liaison and representative for the retailer’s Everyday cards. »» Manage P&L for the retail business, continuing to gain market share and making up a substantially larger percentage of retail sales compared to stores, with Target Everyday Cards, remaining the strongest core greeting card business. »» Innovate retailer position by increasing focus on customer expectations and optimizing core offering and content, resulting in greater value delivered to customer while still maintaining growth and price increase, despite greeting cards not typically performing as a growth area. »» Launched 400+ new Target-exclusive cards and tested integrated gift-packaging boutiques to drive department growth, resulting in an all-door seasonal aisle rollout and test expansion into six additional Everyday aisle locations, increasing seasonal sales growth to reach 29% at peak. »» Develop team consisting of 7 direct reports—2 key managers, assistant manager, and 4 analysts—and act as an extension of Strategic Account Management (SAM) Team to develop strategic agenda and ensure resources are aligned to create demand, drive growth, and exceed retailer expectations.

Skills

• Analysis
• Problem Solving
• Powerpoint
• Marketing
• Visio
• Leadership
• Microsoft Excel
• Retail
• Microsoft Office
• Teamwork
• Product Management
• Consumer Products
• Competitive Analysis
• Fundraising
• Marketing Strategy
• Customer Service
• Cross-Functional Team Leadership
• Excel
• Word
• Management
• Brand Management
• Product Development
• Social Media