Katelyn Milburn

About Katelyn Milburn

Expert in utilizing Marketing Technology to enhance the customer experience. Skilled in Marketing Technology, Digital and Customer Engagement Strategies, Digital Storytelling, Marketing Automations, HTML, and Social Media. My role is designed to serve as the subject matter expert on customer engagement and digital personalization strategies, key techniques, best practices, and tools to deliver personalization at scale, enable real time customer engagement, measurement, and optimization across the organization.Highly skilled in Salesforce Marketing Cloud, Marketing Automation, Web Personalization, Audience Segmentation, and CRMs. I am creative and competitive by nature. In my free time, I love to travel and spend time with family. Licensed with FINRA as an Investment Company and Variable Contracts Products Representative (Series 6 certification).Endorsements and recommendations received from my Connections were not solicited and they did not receive any form of compensation.

Experience

1. Senior Consultant, Marketing Operations

   Nationwide

   Jan 2022 — Present

   Serve as the subject matter expert on customer engagement and digital personalization strategies, key techniques, best practices, and tools to deliver personalization at scale, enable real time customer engagement, measurement, and optimization across the organization. Responsible for developing the customer engagement capability roadmap and marketing information capabilities and insights for production and internal business partners.

Education

• Mercy Academy

  High School

  2007 — 2011

• University of Louisville

  Computer Information Systems

  2011 — 2015

• University of Louisville

  Marketing

  2011 — 2015

Skills

• Social Media Marketing
• Marketing
• Social Media
• Time Management
• Microsoft Excel
• Crm
• Visual Studio
• Lynx
• C#
• Microsoft Sql Server
• Leadership
• Html
• Unix
• Microsoft Office
• Salesforce.com Administration
• Broadcast Journalism
• Microsoft Word
• Sql
• Visio