Katelyn Lau

About Katelyn Lau

I am an award-winning sales consultant with extensive experience in marketing and pharmaceutical sales. I am a team player and have been recognized for continually exceeding aggressive sales goals. I do so by developing strong relationships and employing data-driven strategies. I work with teammates to identify new opportunities for greater market penetration in order to proactively lead myself and my team to success. I am respected for having a positive attitude, creating strong partnerships, effectively collaborating with cross-functional teams, having excellent written and verbal communication skills, and fostering trusting and meaningful relationships with clients and colleagues alike. I possess a keen eye for detail, a dedication to success and a passion for excellence. I am interested in cutting edge products and forward-thinking projects.

Experience

1. Pharmaceutical Sales Consultant

   Ferring Pharmaceuticals

   May 2017 — Present · San Diego, CA, US

   Positioned Ferring as the world-leading, most trusted healthcare company in Reproductive Medicine and Maternal Health, effectively driving a market share exceeding local and national averages, reaching up to 37%.Demonstrated competence, confidence and credibility with core selling skills. Used genuine curiosity, powerful questions and active listening to learn, build trust, uncover needs, overcome objections, and align branded and unbranded messages to fulfill unmet customer needs.Effectively planned for success with daily pre-call and post-call planning, monthly territory analyses and quarterly business planning, communicating with all pertinent stakeholders for collaborative action and pull through. Successfully managed one of the nation’s largest direct-purchasing customer bases, in effect driving up to 50% market share per account. Named the business unit’s only Senior Area Field Trainer, leading newly hired representatives through Phases 1-3 of training, supporting each of them in their development, achievements of KPIs, contribution to the organization and long-term success within the organization, all the while mentoring Junior Area Field Trainers in their on-boarding and development. Recognized by Ferring US as a leader in Field Training, serving as an advisor to a company-wide taskforce to enhance the contributions of Area Field Trainers across all Business Units.Led engagement of Ferring’s largest employee resource group, Ferring Women\'s Council. Managed, facilitated and led the field teams across the West and Southwest, working cross-functionally to elevate the inclusion and engagement of field staff in order to retain top talent. Worked in lockstep with ELT members, praised for strong communication across Ferring US. Recognized for inspirational accountability, encouraging employees across the nation to engage and focus on development.

Education

• San Diego State University

  Bachelor of Arts, Communication, Public Relations, Spanish

  2004 — 2009

• Universitat Pompeu Fabra

  Certificate, Advanced Spanish language and literature

  2008 — 2008

Skills

• Sales & Marketing
• Event Planning
• Social Media Marketing
• Mobile Marketing
• Sales
• Digital Media
• Sales Effectiveness
• Online Marketing
• Business Development
• Digital Marketing
• Data Analysis
• Event Management
• Media Buying
• Copywriting
• Sponsorship
• Pharmaceutical Sales
• Integrated Marketing
• Marketing Communications
• Online Advertising
• Customer Service
• Direct Marketing
• Marketing
• Public Relations
• Advertising Sales
• Sales Planning and Execution
• Lead Generation
• Languages
• Advertising
• Media Planning
• Account Management
• Management