Katelyn Hynes

About Katelyn Hynes

I’m a product marketer focused on performance, measurement, and the growing role of retail media in CTV. At Roku, I help shape how we bring our measurement solutions to market, from first-party tools to third-party partnerships, with a focus on making it easier for advertisers to see real outcomes from their investment.I work closely with teams across product, data, and sales to build clear, actionable narratives that connect CTV exposure to results across the funnel, including commerce. I care a lot about clarity, collaboration, and making sure our solutions are positioned to drive impact, both for advertisers and the teams bringing them to life.

Experience

1. Senior Product Marketing Manager

   Roku

   Aug 2024 — Present

   I focus on product marketing for Roku’s measurement & retail media solutions, helping position CTV as a performance channel that drives real outcomes for advertisers. From shaping how we bring new capabilities to market to building narratives that tie CTV exposure to full funnel and commerce results, my work spans first-party tools, third-party measurement partners, and retail media.

Education

• Loyola University Maryland

  Bachelor of Arts

  2004 — 2008