Katelyn Byrne
Senior Marketing Data Analyst at Global Payments
- Role
- Senior Marketing Data Analyst at Global Payments Inc.
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Katelyn Byrne
I’m a Senior Marketing Data Analyst with a Master’s in Business Analytics and Data Science, passionate about transforming marketing data into meaningful insights that drive strategy and growth. I specialize in building scalable data solutions—designing and maintaining pipelines, crafting advanced SQL queries, and developing dynamic dashboards and reports that help marketing teams make data-driven decisions with confidence.I have hands-on experience across the modern data and marketing tech stack, including Snowflake, Salesforce, BigQuery, DBT, Tableau, Power BI, and Marketo. My work bridges the gap between data engineering and marketing strategy—optimizing campaigns, tracking performance, and uncovering opportunities for efficiency and ROI improvement.I’m motivated by solving complex problems, simplifying data for action, and collaborating with cross-functional teams to bring clarity and impact to every marketing initiative.
Experience
Senior Marketing Data Analyst
Nov 2024 — Present · Denver, CO, US
Education
University of Hertfordshire
Study Abroad Semester, Marketing
2017
OSU MS in Business Analytics & Data Science
Masters in Business Analytics and Data Science, Marketing Analytics
2019 — 2021
Oklahoma State University
Bachelor's degree, Major: Marketing, Minor: Statistics and International Business
2015 — 2019
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