Katelyn Kanaley

About Katelyn Kanaley

I am a consumer obsessed marketer with proven ability to execute brand marketing strategy and tell compelling stories with data. I am energized by building mission-driven brands through cross-functional collaboration, data-driven innovation, and a lot of laughs.Core Competencies: Brand & Product Management | Brand Strategy | Product Innovation | Consumer Insights | Business Development | Project Management | Experiential and Brand Marketing | Partnerships | Consumer Goods | Health and Wellness | Bilingual in Spanish

Experience

1. Brand Lead (Functional Snacks & Supplements)

   Munchkin

   Jan 2025 — Present · Los Angeles, CA, US

   Manage a $100M portfolio spanning baby products and women/maternal wellness functional food & beverage and cosmetics, overseeing brand marketing strategy, innovation, and commercialization. Lead cross-functional teams to drive end-to-end product development, from insights to shelf, and build integrated marketing plans across retail and digital channels. Partner closely with R&D, sales, and creative to bring new products to market and optimize in-market performance. Provide strategic leadership and mentorship to Associate Brand Manager, fostering growth and cross-functional collaboration.

Education

• General Assembly

  Digital Marketing

  2017 — 2017

• The University of Texas at Austin

  Bachelor of Science (B.S.), Communication and Media Studies

• UCLA Anderson School of Management

  Master of Business Administration - MBA, Marketing

  2022

Skills

• Nutrition
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Wellness
• Mindfulness Based Stress Reduction
• Customer Service
• Microsoft Office
• Sales
• Entertainment
• Film Production
• Social Media
• Event Planning
• Film
• Marketing
• Account Management
• Microsoft Word
• Yoga Instruction
• Public Relations
• Facebook
• Blogging
• Personal Training
• Business Development
• Public Speaking