Katelyn Withers

Manager, Marketing Core, Orthodontics @Henry Schein Orthodontics

Carlsbad, CA, US

Develop, plan, and execute marketing strategies for two companies with 150 product lines and over 48K SKUs, including messaging, advertising & media relations, digital and print marketing, selling materials and catalogs. • Create, write and manage the development of marketing content, including brochures, website content, advertisements, brochures, articles, studies, email, social media, direct mail, and feature and clinical videos. • Develop and execute annual media plan and manage external agencies. Work on campaign development and strategies, as well as designer and digital marketing creations with vendors.• Devise and implement compelling sales training materials, including customer presentations, solution leading product datasheets, and education strategies. Strategize with professional education on course topics, promoting messaging, key expert development on product lines and training, domestic and international education strategies for the brands. • Represent brands to sales, executives, and channel sales teams to ensure optimal internal and external marketing. Support ecommerce creation and manage all product listings, messaging, imagery, and workflow on new selling platform for over 48K SKUs and across two companies. • Manage overall budget and R&O of over $4M across two companies and four marketing departments. • Launched three new product lines and managed budget and marketing campaigns, sales trainings and support materials, key expert education, limited market release programs, customer feedback and materials, feature and clinical videos, and international launches and distributor support.

Texas Christian University

Bachelors Degree, Business Administration in Marketing, Minor in Fashion Merchandising