Katelyn Motkowski
Operations Manager @Tower Marketing
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WORK HISTORY
Operations Manager @Tower Marketing
Lancaster, PA, US
As the Operations Manager at Tower, I play a key role in ensuring the health and growth of our business. I collaborate closely with Agency Management, the Account Team, and Team Leads to evaluate our culture, identify areas for improvement, and nurture potential growth.Currently, I am leading the Operations team in all aspects of front-end and business operations. This includes employee recruitment and ongoing development, accounting, and project management support. Additionally, I work directly with the CEO and VP to analyze company growth potential, with a focus on both financial performance and employee engagement.In recent years, I have also begun to support the business development team from a proposal and revenue perspective, while also planning for team workload and production schedules. My broader impact lies in strategic planning for both future growth and team development across all teams at Tower.Key Areas of Impact thus far:> Launching and carrying out employee development program, beyond an annual review > Billable rate study, informing accounting decisions agency-wide > Handbook revitalization, multiple versions > Core Values simplification, to a shortened timeless list > Collaborating and writing of the Vision, Mission and Purpose definitions for our agency > Leading all Recruitment efforts, and training new members on tact and process > Cut employee turnover rate by half, from 2020 to 2024
EDUCATION
Shippensburg University of Pennsylvania
Bachelor's degree, Mathematics, Minor in Psychology
ABOUT KATELYN MOTKOWSKI
Operations professional with 10+ years of experience that began in support of front end administrative functions, and lead to a broad focus in HR, Accounting, Project Management, Business Support, and Strategic Planning across multiple industries and company cultures. Currently leading in a Digital Marketing Agency as the advocate for people, their passions, and projects.
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