Katelyn Mikula

Global Marketing Manager @Ingersoll Rand

Davidson, NC, US

Global Campaign Creation + Management• Contributes to the +$6M bookings target across North America, LATAM, India, Middle East, and APAC regions.• Strategically develop and execute 6+ integrated marketing campaigns per quarter, driving a 5K increase in marketing qualified leads. • Key role in the Tiger Team initiative to optimize the \'Always-On\' integrated campaign framework, using the ARO Light Industrial campaign as a pilot to improve process clarity, scalability, and execution efficiency.eCommerce Marketplace, NIS, and Retail • Manage global eCommerce marketplace strategy across AROzone.com.• Launched ARO’s first localized eCommerce web shop in Norway, providing customer accessibility. • Project Managing the development and launch of a North American web shop tailoring to the buying behaviors of customers in Light Industrial sectors.• Activating an interactive product selector tool on AROzone.com, to enhance the customer journey and drive an increase in EQLs through tailored product recommendations.SEA and SEO• Developed SEO-driven content for AROzone.com, boosting organic traffic and search rankings across key light industrial categories.• Create Google Ads copy for search and remarketing campaigns to drive conversions and increase brand visibility in the light industrial sector. Lead Management • Leverage Salesforce CRM and Qlik dashboards to improve lead visibility, accountability, and conversion tracking - ensuring a seamless, data-driven customer journey from initial marketing engagement to closed sales opportunities.• Develop and implement standardized work procedures to improve operational efficiency, ensure process consistency, and support scalable training across global teams.Social Media Strategy & Execution• Led the successful activation of the ARO Instagram account.• Creating and publishing engaging visual content for LinkedIn, Facebook, and Instagram in coordination with global email marketing campaigns.