Katelyn Matheny
Senior Vice President of Marketing, Operations and Analytics
- Role
- SVP of Marketing, Operations and Analytics at Freeman Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Katelyn Matheny
Results-driven and budget-conscious marketing leader with 15+ years experience in building marketing teams, spearheading strategy, cultivating demand, enabling sales and driving revenue through a diverse array of integrated marketing efforts. Experienced in both B2B and B2C marketing at startups to Fortune 500 companies, targeting a multitude of industries including: technology, healthcare, consumer goods, media, travel/transportation, energy/utilities, advertising, retail, insurance and more.Specialties include Digital Marketing, Marketing Automation, Marketing Techonology, Brand Strategy, Product Marketing, Email Marketing, Content Marketing, SEO/SEM, Demand Generation, Event Marketing and Measurement.Skills and Platform Knowledge: Marketo (Certified Expert), Adobe Suite, HTML, CSS, Hootsuite, Wordpress, Drupal, Google Analytics, Salesforce, Craft, Medallia, Braze, Bizible and many othersOne of my favorite quotes:Dear optimists, pessimists and realists,While you were all arguing over the glass of water,I just drank it.Sincerely,An Opportunist.
Experience
SVP of Marketing, Operations and Analytics
Apr 2022 — Present · Chicago, IL, US
Education
Bradley University
Bachelor's Degree, Advertising and Marketing
Skills
- Social Media Measurement
- Social Media Marketing
- Web Analytics
- Integrated Marketing
- New Media
- Strategic Partnerships
- Ad Serving
- Mobile Devices
- Ppc
- Rich Media
- E-Commerce
- Client Services
- Direct Marketing
- Facebook Marketing
- Pay Per Click (Ppc)
- Social Media
- Behavioral Targeting
- Salesforce.com
- Media Buying
- Marketing
- Interviews
- Online Advertising
- Mobile Advertising
- New Business Development
- Google Adwords
- Interactive Advertising
- Advertising
- Analytics
- Advertising Operations
- Sem
- Multi-Channel Marketing
- Mobile Marketing
- SEO
- Online Marketing
- Google Analytics
- Media Planning
- Marketing Communications
- Strategic Planning
- Advertising Sales
- Interactive Marketing
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