Katelyn Lugo
Digital Manager @Rise, a Quad agency
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WORK HISTORY
Digital Manager @Rise, a Quad agency
Train and manage social & programmatic employees- Manage strategy creation, implementation, optimization, and reporting of social & programmatic campaigns across several clients- Maintain up-to-date certifications with applicable platforms (Google, Amazon, The Trade Desk, Meta, TikTok, etc.)- Maintain up-to-date knowledge on marketing trends across channels- Present innovative marketing strategy ideas to ensure clients remain relevant and trendy in their industry- Provide ideas for ad creative concepts that are successful across social & programmatic channels- Communicate with clients via email and virtual meetings- Research new vendors and current vendors to ensure we’re spending marketing dollars as effectively as possible
EDUCATION
Nazareth University
Master of Science (M.S.), Integrated Marketing Communications
Nazareth University
Bachelor's degree, Communication and Media Studies, Legal Studies
SKILLS
ABOUT KATELYN LUGO
Marketing can be complex, and professionals like myself want to make it simple. I specialize in marketing strategy, so no! I\'m not the person who creates the images and videos that persuade you to act. I\'m the person behind the scenes, deciding where this creative should be seen. With a specific focus on social media and programmatic advertising, I recommend, implement, optimize, and report on our clients\' digital advertising campaigns. Obtaining positive results for our clients is the backbone of my career!
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