Katelyn Williams

About Katelyn Williams

I am a skilled leader and marketing professional with 15 years of experience in Product Marketing, Media Planning and Strategy and Acquisition-based Marketing.I’ve provided strategic insight and thought leadership for a diverse portfolio of marketing initiatives including acquisition-based media campaigns, brand awareness campaigns and go-to-market planning for new products in both the B2C and B2B segments. While the greatest depth of my experience is in media planning and strategy, I had a strong desire to broaden my scope and expertise. I began migrating further upstream – where products are conceptualized, markets are sized-up, feature sets are determined, and key messaging and positioning is developed and tested. I feel this skillset - product marketing + media planning + customer acquisition - gives me a holistic perspective of the product lifestyle – from ideation and development to adoption and growth.Key Skills:• Go-To-Market Strategies • Innovative Product Launches• Data-Driven, Acquisition-Based Marketing• Content Development• Team Collaborations• Team Leadership• Deadline Management

Experience

1. Senior Marketing Manager

   Wow Internet, Tv, & Phone

   Sep 2020 — Present

Education

• San Diego State University

  B.A., Communication

  2002 — 2006

Skills

• Media Planning
• Marketing Strategy
• Marketing
• 401k
• Social Media Marketing
• Email Marketing
• Media Strategy