Katelyn Hojeibane

Brand & Digital Marketing Manager @Mercedes-Benz High-Power Charging

New York, NY, US

Lead brand, digital, and community marketing owning end-to-end website strategy, go-to-market execution, and customer engagement initiatives. Translate complex technical concepts into consumer-friendly communications, bridging product capabilities and customer understanding across multiple channels and audiences- Own end-to-end website strategy as a core marketing platform, defining roadmap, feature prioritization, and activation strategy to grow from 0 to 60K+ monthly viewers and 10K+ subscribers within one year. Collaborate closely with product, legal, sales, and data teams to create a comprehensive website that serves all business and consumer needs- Lead events and community activations, combining customer education, product storytelling, and community building to drive a sustained 33% increase in utilization while strengthening brand awareness and improving partner relations- Built repeatable, verticalized go-to-market playbooks that equipped product, sales, and marketing teams with audience-specific positioning, competitive context, use cases, and success metrics to accelerate adoption and initial utilization- Created marketing attribution frameworks using data analytics and strategic tracking to measure campaign efficacy, quantify ROI, and optimize budget allocation based on measurable outcomes and performance indicators- Managed two targeted brand campaigns and always-on paid search driving 17M+ impressions and 80K+ conversion actions, increasing brand awareness by 58% YoY.