Katelyn Genoud
Scientific Marketing Specialist @STEMCELL Technologies
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WORK HISTORY
Scientific Marketing Specialist @STEMCELL Technologies
Write and manage scientific marketing content across multiple channels including education resources, email campaigns, webinars, PPC ads, and social media. Ensuring all content is scientifically accurate, audience-specific, SEO-optimized, and aligned with brand messaging. Partner with R&D, product management, and sales teams to translate technical information into clear, compelling narratives that support product positioning and customer requirements. Develop targeted messaging and communication strategies that clearly articulate the scientific value of complex technologies to researchers both in academic and industry settings. Collaborate with cross-functional teams to support the go-to-market (GTM) strategy development and execution for new and existing gastrointestinal and organoid product lines, contributing to successful market entry and growth. Analyze content and campaign performance data to refine messaging strategies, optimize engagement, and improve overall content effectiveness.
EDUCATION
University of Ottawa
Bachelor of Applied Science (B.A.Sc.), Biomedical Mechanical Engineering
Trinity College Dublin
Master's of Science (M.Sc.), Bioengineering
Royal College of Surgeons in Ireland (RCSI)
Doctor of Philosophy - PhD, Bioengineering and Biomedical Engineering
University of Groningen
Master's of Science (M.Sc.), Biomedical Engineering, Specializing in Prosthesis and Implant Interface Technology
ABOUT KATELYN GENOUD
I’m a PhD-trained scientist and engineer with a background in biomaterials, tissue…
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