Katelyn Balach

Experience

1. Senior Director, Communications

   Nickelodeon

   Aug 2018 — Present

   Develop and execute publicity strategies to secure earned media for studio’s animated content, including SpongeBob SquarePants, Rugrats, Teenage Mutant Ninja Turtles, and more. •Oversee campaigns for animated franchise’s apps, games, digital initiatives and publishing. •Book and oversee media opportunities for talent, producers and executives. •Develop and write press releases, media alerts, talking points and press materials. •Manage and execute publicity campaigns at live consumer and trade events, including Comic Cons, Television Critics Association presentations and series launch events. •Build and maintain relationships with outlets spanning a broad range of media including trade, consumer, animation, music, tech, entertainment, teen, lifestyle and parenting. •Coordinate with all network departments (production, photo, marketing, talent, consumer products, corporate, DVD, social, programming, research, international) to align on campaigns. •Oversee external relationships with partners (personal publicists, managers, production companies, tech companies, corporate partners) to align on publicity strategies. •Supervise and develop department manager and interns. •Served as Director, Communications from Aug. 2018 – Oct.

Education

• Ball State University

  Bachelor of Science, Public Relations and Travel & Tourism

Skills

• Press Kits
• Event Planning
• Strategy
• Television
• Publicity
• Media Relations
• Digital Media
• Broadcast
• Entertainment
• Press Releases
• Social Media