Katelyn Avery
Marketing Leader | Lifecycle & Community Growth Strategist | Health + Wellness + Fitness + Women’s Health Focus | Brand Launch, Experiential & Events, Ambassador & Retention Programs Expert
- Role
- Sales Marketing Manager at Berkeley Life
- Location
- Little Rock, AR, US
- LinkedIn followers
- 500 followers
About Katelyn Avery
I’m a passionate health and wellness marketing leader with over a decade of experience…
Experience
Sales Marketing Manager
Sep 2022 — Present
Oversee the development and execution of marketing assets and programs, encompassing brief writing, creative development, and deployment across paid, owned, and earned channels. Conducted comprehensive post-campaign analysis to measure effectiveness and optimize future initiatives. Leverage strong communication to inspire creativity and influence cross-functional teams, driving projects forward in collaboration with sales, copywriting, and design. Coordinates the creation of value-add and educational content tailored for practitioners and patients, while fostering robust relationships with key internal stakeholders, including sales and compliance teams, to enhance overall marketing effectiveness and efficiency.Manages the strategy of trade shows and events across multiple product segments and vertical markets nationwide. Oversee budget management, lead tracking, and ROI calculation in collaboration with the Director of Sales to maximize the impact of these initiatives.Develops and implements effective processes and tools to enhance brand, field, and sales marketing efforts. Supports new product development cycles and launch programs, ensuring alignment between enterprise and product-level thought leadership content for successful market introductions.
Education
Arkansas State University
B.S. Journalism with Emphasis in Public Relations, Public Relations, Advertising, and Applied Communication
2010 — 2014
Pocahontas High School
High School Diploma
1997 — 2010
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