Katelin Sides
Director of Marketing at Tarragon
- Role
- Director of Marketing at Tarragon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Katelin Sides
A creative and results-driven marketing professional fueled by a passion for strategic storytelling and lasting client relationships. Successful at implementing end-to-end marketing programs from lead-gen to opportunity to closure. Consistently tasked with leading key initiatives and managing all marketing-related budgets. My combination of marketing strategy, graphic design, and demand generation experience enables me to lead teams that can plan, deliver, and manage marketing initiatives that directly support the business\'s revenue goals. Never afraid to get into the weeds, I design, plan, deliver, and manage programs that support development, leasing, social media presence, recruiting, and more.
Experience
Director of Marketing
Oct 2021 — Present · Seattle, WA, US
Plan, create, and implement marketing campaigns that generate awareness, leads, and community engagement• Manage and curate content for apartment and retail projects on various social media platforms, including Instagram and Facebook.• Monitor and engage with social media audiences by responding to comments, messages, and inquiries in a timely and professional manner.• Lead art direction across multi-family projects to ensure the brand story is reflected in interior design, marketing materials, swag, and project signage.• Develop environmental graphics, including signage and visual elements, for multi-family projects.• Oversee all marketing resources and consultants supporting Tarragon’s development, leasing, and recruiting efforts.• Define company brand guidelines and ensure brand consistency across all platforms and copy.• Monitor and improve growth metrics like web traffic and social engagement across the company website and social media platforms.• Design, delegate, and ensure timely development and delivery of high-quality marketing materials for business development prints, online collateral, project signage, events, and presentations.• Ensure quality execution of internal and external events.
Education
Ball State University
Bachelor of Applied Science (B.A.Sc.), Journalism Graphics
2008 — 2012
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