Kate Lawroski

About Kate Lawroski

With over 10 years of experience, I specialize in production planning, third-party vendor management, and project management to support design, photography, and digital marketing initiatives for Starbucks Reserve and Roastery US locations. My work focuses on optimizing workflows, refining processes, and ensuring the successful delivery of print, photo, video, web, and digital projects. At Starbucks, I collaborate with cross-functional teams, manage vendor relationships, and oversee all aspects of photoshoot production, ensuring accuracy and alignment with project goals. My commitment to process improvements and cost efficiencies has contributed to reducing costs for printed menus and enhancing project visibility and execution.

Experience

1. Marketing Producer, Starbucks Reserve

   Starbucks

   Nov 2024 — Present · Chicago, IL, US

   Lead the planning and execution of in-store GTM marketing initiatives, overseeing promotional and menu marketing, creative asset production, cross-functional GTM processes, and content development across photography, digital and web menus, signage, collateral, and website management.• Develop and continually improve processes and tools for managing workflow, communication, and visibility for all print, photo, video, web and digital projects through entire lifecycles.• Partner with internal cross-functional teams to gather project requirements, ensure strategic alignment, and verify accuracy of final deliverables.• Oversee photoshoot production processes including vendor/agency management, shot list creation, product shipping, pre-pro deck creation, and reviews/approvals facilitation.• Lowered costs of printed menus and sign fixtures between 20–80%, while meeting or exceeding previous quality standards. Manage print/fabrication vendor relationships, including developing RFPs and RFQs, and reviewing proofs. Continuously monitor and track signage and production budgets.• Increased QR code scan rates of in-store signage by 50% through overseeing a redesign of existing materials. Continuously review signage metrics and implement operational efficiencies to improve execution and visibility of in-store marketing.• Oversaw successful development and launch of new StarbucksReserve.com website, through working with external vendors and internal partners to ensure brand consistency, content accuracy, accessibility, and quality assurance. Manage all ongoing and seasonal website updates

Education

• DePaul University

  Master's Degree Candidate, Human Computer Interaction

  2013 — 2014

• Rhode Island School of Design

  Bachelor of Fine Arts, Printmaking/Photography

  2002 — 2003

• School of the Art Institute of Chicago

  Bachelor's Degree, Photography, Printmaking, Art & Technology

  2003 — 2006

Skills

• Logo Design
• Advertising
• Food
• Web Design
• Visual Merchandising
• Illustration
• Cooking
• Wordpress
• Retail
• Javascript
• Photography
• Brand Development
• Digital Photography
• Visual Communication
• Art Direction
• Typography
• Web Development
• Responsive Web Design
• Art
• Html5
• Team Leadership
• Css
• Graphic Design
• Branding & Identity
• Adobe Creative Suite
• Human Computer Interaction
• Customer Service
• Creative Direction
• Illustrator
• Concept Development
• User Experience
• Marketing Strategy
• Sales
• Indesign
• Photoshop
• Management
• Marketing
• Editing
• Graphics
• Interior Design