Kate Matthews Hiden

Experience

1. Physician Marketing Manager

   UAB Medicine

   Oct 2019 — Present · Birmingham, AL, US

   Results-driven marketing communications manager with extensive experience leading complex, physician-focused initiatives in the healthcare sector. Adept at managing end-to-end communications projects that strengthen brand visibility, foster provider engagement, and support organizational priorities. Proven ability to translate strategic objectives into actionable marketing plans, deliver high-impact multimedia campaigns, and build strong relationships with clinical and administrative stakeholders. Recognized for operational excellence, innovation, and the ability to manage multiple high-profile projects simultaneously.Key Achievements • Successfully managed multiple concurrent, enterprise-level communication projects with measurable outcomes in engagement and awareness.• Launched and scaled nationally recognized podcast programs, driving provider engagement and brand recognition.• Streamlined provider communication processes during major operational initiatives, including Epic implementation and hospital acquisitions.• Standardized internal communications materials, improving provider experience and reinforcing institutional brand cohesion.

Education

• Auburn University

  Bachelor's Degree, Public Relations, Minor in Business

  2008 — 2012