Kate Harvie

WORK HISTORY

EDUCATION

ABOUT KATE HARVIE

I write, edit, and develop brands and their components. Everyone has a story; I help people tell theirs in ways true to their purpose and personality. My book, Believe It and Behave It: How to Restart, Reset, and Reframe Your Life, is available from every digital retailer, including Amazon, and available as paperback, hardcover, digital copy, and audio. I am proud to be a professional member of PEN America. Whether the business is publicly traded or starting out, I\'m thoughtful, thorough, and focused on measurable results- Conduct marketing audits for website, blog, email campaigns, and all social channels- Drive content marketing, brand development, and messaging- Write and edit compelling copy across different formats, including web content, print and digital collateral, press releases, talking points, training materials, and social media posts- Edit, write, and publish brand-focused content on company websites- Lead brand strategy across multiple industries including home design, cosmetics, hospitality, automotive, financial services, and real estate- Conceptualize, plan, and execute diverse events ranging from 15-person workshops to multi-hundred attendee launches- Manage marketing campaigns across multiple platforms, including digital and social media, print, broadcast, and retail- Drive new product rollouts, from package design to distribution strategy, through major retailers such as Sephora US- Research and analyze market trends, focusing on the entire product life cycle from concept to consumer retail launch- Devise naming, packaging, and communications strategy for new products- Create and conduct motivational sales trainings and workshops which drive double-digit increases in sales- As staff writer for Beauty News NYC, interview and profile entrepreneurs, tastemakers, and makeup artists- Manage teams of up to 100 and annual budgets of up to $15 million- Collaborate closely with business founders and high-profile clients including Nissan, GM, Bank of America, Cargill, Altria, and Merck.