Katharine Grevera
Government Sales Leader | Scaling MedTech Startups | GTM & Channel Development | Revenue Growth | DME + Federal Healthcare Specialist
- Role
- Director of Government Services (National Sales -va Dod Ihs) at Appliedvr
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Katharine Grevera
I build and scale national government sales divisions that expand MedTech and Digital…
Experience
Director of Government Services (National Sales -va Dod Ihs)
Aug 2022 — Present · Austin, TX, US
Established a National Government Services sales division, developed and implemented a comprehensive go-to-market (GTM) strategy for the government channel, with a primary focus on the VA and DoD. Identified and aligned channel partners to support organizational goals and objectives across the entire VA/DoD care continuum. Secured a 2-year,$1.5 million award through the VHA Immersive program. Launched VA sales in February 2023, expanding sales operations to 92 VA Medical Centers (VAMCs) Led the sales division to consistent and significant year-over-year growth in revenue Achieved significant sales growth of new technology within the VAMC; 2025 moved into Commercial, and Worker’s Compensation marketsMilitary & Veteran Affairs | Sales Management | New Technology | DME | FSS I Product Launch I GTM
Education
Texas Woman's University
Master's degree
Texas Woman’s University
Masters of Science
Incarnate Word College
Bachelors of Arts
Skills
- Sales Operations
- Vascular
- Training
- Urology
- Pain
- Neurosurgery
- Market Research
- Spine
- Product Launch
- Sales
- Surgical Instruments
- Account Management
- Disposables
- Cardiology
- Hospitals
- Healthcare
- Business Development
- Marketing
- Leadership
- Market Development
- Medical Devices
- Product Development
- Selling
- Wellness
- Management
- Orthopedics
- Sales Force Development
- Consultative Selling
- Clinical Consultant
- Medical Sales
- Cold Calling
- Surgeons
- Orthopedic
- Capital Equipment
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