Kate Godbout

Kate Godbout

Head of Vaseline Brand, North America

Role
Head of Vaseline North America at Unilever
Location
New York, NY, US
LinkedIn followers
500 followers

About Kate Godbout

I am a seasoned marketing executive with 16+ years of experience in the beauty and healthcare sectors. Recognized for brand building, retail footprint expansion, and portfolio strategy, I have a track record of driving profitable growth throughout my career. As such, I have consistently exceeded performance targets, and I am adept at achieving maximum revenue impacts with tightened resource expenditure. Professional focal points include cross-functional collaboration, global team leadership, strategic planning/execution, content globalization/localization, data-driven decision-making, multi-channel management, innovation strategy, and demand creation. Currently, I am the Head of Vaseline for North America. Here, I oversee end-to-end marketing function, focused on accelerating the growth of this beloved skin health brand. Colleagues describe me as a progressive, driven, down-to-earth, transformational leader who can be relied on to deliver results in competitive markets.

Experience

  1. Head of Vaseline North America

    Unilever

    Jul 2025 — Present

Education

  • Cornell Johnson Graduate School of Management

    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

    2013 — 2015

  • Cornell Johnson Graduate School of Management

    Entrepreneurship and Innovation Institute Fellows Program, Innovation

    2013 — 2015

  • Miami University

    BS, Marketing

Skills

  • Product Marketing
  • Product Innovation
  • Consumer Behaviour
  • Fmcg
  • Integrated Marketing
  • Direct Marketing
  • Strategy
  • Trade Marketing
  • Consumer Products
  • Business Planning
  • Digital Marketing
  • Product Development
  • Superior Communications Skills
  • Forecasting
  • Customer Insight
  • Concept Development
  • Sales Management
  • Positioning
  • Marketing Research
  • Competitive Analysis
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Pricing
  • Marketing
  • Market Planning
  • Budgets
  • Nielsen
  • Market Research
  • International Marketing
  • Sales Operations
  • Pricing Strategy
  • Advertising
  • Marketing Management
  • Market Analysis
  • Brand Architecture
  • Management
  • Global Marketing
  • Consumer Insights
  • Consumer Insight

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