Kate Foster

About Kate Foster

Ever watched your sales team lose a booking and blame it on price? I\'ve been there. After 25+ years in the industry, I know that\'s rarely the real issue.I help hotels, wedding venues, and catering companies turn their \"lookers\" into bookers without slashing price. Through Hospitality Marketing Solutions, I\'ve worked with properties from boutique venues to landmark hotels, teaching sales teams the confidence and skills that actually drive revenue.My approach combines hands-on sales training, mystery shopping insights, and real-world coaching that works in today\'s market. No generic sales scripts or outdated techniques. Just proven strategies tailored specifically for hospitality professionals who want to elevate their performance.Whether you\'re struggling with conversion rates, training new team members, or competing against lower-priced venues, I can help. My clients consistently see increased booking confidence, higher conversion rates, and stronger revenue growth.Ready to stop losing bookings on price? Let\'s talk about what\'s really happening in your sales process and how to fix it.

Experience

1. President

   Hospitality Marketing Solutions

   Oct 2019 — Present

   After almost four decades empowering hospitality businesses to boost revenue, we at Hospitality Marketing Solutions (HMS) have the sales training formula dialed.Our secret? An obsession with results.We roll up our sleeves alongside your team to unlock sustainable sales growth. Through customized coaching, dynamic workshops, and unflinchingly honest secret shop evaluations, we equip your sales teams to convert more leads and nurture guest loyalty.The outcome? More booked nights, raving fans, and revenue in the bank.We’re hospitality insiders ourselves, which means we embed sales best practices tailored to this unique industry. Forget dry lectures or vague feedback. We offer clear, constructive advice so your team can immediately apply our revenue-accelerating strategies.Intrigued to see our 3-pillar methodology in action? Let’s grab a coffee and discuss how we can help you hit sales goals and shape a high-performing culture focused on lasting partnerships.

Education

• University of North Carolina Wilmington

  Bachelor of Arts (BA), Communication and Media Studies

  1996 — 2000

Skills

• Catering
• Banquets
• Hotels
• Convention Services
• Hotel Management
• Event Management
• Meeting Planning
• Food & Beverage
• Customer Service
• Weddings
• Social Media
• Marketing Strategy
• Hospitality Industry
• Revenue Analysis
• Customer Satisfaction
• Corporate Events
• Social Networking
• Social Media Marketing
• Time Management
• Hospitality Management
• Guest Service Management
• Pre-Opening
• Wedding Planning
• Parties
• Tourism
• Budgets
• Food
• Private Events
• Front Office
• Team Building
• Management
• Facebook
• Menu Development
• Hospitality
• Yield Management
• Trade Shows
• Dinners
• Marketing
• Micros
• Resorts