Kate Fittinghoff
Director, Creative Strategy @ UMG | Ex MSCHF | Brand Strategy + Creative Production
- Role
- Director of Creative Strategy, Ecommerce (Republic Records) at Universal Music Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Kate Fittinghoff
As a creative producer and strategist, I specialize in building culturally resonant…
Experience
Director of Creative Strategy, Ecommerce (Republic Records)
Jun 2025 — Present · NY, US
At Republic Records, I lead creative strategy and production for artist-driven eCommerce campaigns. I develop product concepts and digital experiences that reflect and amplify each artist’s narrative, ensuring their voice comes through across merchandise, storefronts, and content. I work closely with label teams, artist management, designers, and internal departments to bring campaigns from concept to launch. My focus is on creating culturally relevant, data-informed experiences that strengthen the connection between fans and artists while driving business growth.
Education
Goldsmiths, University of London
Master of Arts - MA
2020 — 2021
Oberlin College
Bachelor of Arts (B.A.)
Bard College Berlin, A Liberal Arts University
Study Abroad
The Brearley School
High School Diploma
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