Kate Canfield

About Kate Canfield

I\'m an agency and enterprise marketing leader with 15+ years of experience in:* Integrated marketing + campaigns* Conceptual copywriting + editing* Creative direction + ideation* Team leadership + operationsI have a decade of experience in technology, B2B, and SaaS products and services—but more importantly, here are three pillars of my work and leadership. A good place to start for an introduction. 1⃣ I love to operationalize creativity. It’s not an oxymoron. I know that an ecosystem of the right goals, team norms, and processes unlocks next-level work. I love building environments where excellence is the norm and creativity thrives. 2⃣ I believe that creativity can be applied anywhere. From a sexy new tech launch, to the most niche or mundane products. The smartest people I\'ve worked with are those who embrace the walls of their sandbox and use all their skill to build something excellent inside it. 3⃣ Today, orgs aren’t just competing with their industry peers. They\'re competing with Netflix. And the news cycle. And every TikTok creator/LinkedIn thought leader vying for customers\' attention. The strongest strategies (and best ideas) are always a little niche-er, a little weirder, and a little smarter. This is what I aim to pull out of my teams and infuse into my work: niche-er, weirder, smarter.On LinkedIn, I talk about:* Great writing* Accessibility and inclusion* Working through burnout (and/or: grief, cancer, high need caregiving etc.)* The social media to CMO pipeline* How to have better ideas and change the way you think

Experience

1. Executive Communications, Office of the Chief Customer Experience Officer

   Cisco

   Mar 2024 — Present

   I develop and manage a communications strategy for Cisco’s Chief Customer Experience Officer, Liz Centoni, and the Office of the CCXO. I specialize in executive platform, external comms, and org-wide enablement.* I craft thought leadership content and develop messaging for high-profile communications both internally and externally, including interviews, presentations, and speaking engagements.* I manage all social media content and inquiries on behalf of the CCXO.* I architect and manage social programs supporting all CX leaders and a business unit of more than 30k teammates.* I coordinate and collaborate across internal comms, executive comms, analyst and public relations, event and marketing teams.

Education

• Liberty University

  Bachelor of Science - BS, Mass Communication/Media Studies, Public Relations, Advertising