Kate Wright
Director of Sales @Hiboop
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WORK HISTORY
Director of Sales @Hiboop
BC, CA
As Director of Sales at HiBoop, I’m driving the company’s growth by developing a comprehensive sales strategy for inbound and outbound efforts, targeting clinics of all sizes with cutting-edge mental health assessment tools. My role includes delivering impactful demos to new leads, representing HiBoop at mental health conferences, and boosting lead generation through demand generation initiatives. I collaborate closely with customer success and marketing teams to ensure seamless client experiences and aligned messaging, leveraging my experience in enterprise sales to scale HiBoop’s mission of transforming mental health assessments for clinics across the globe.
EDUCATION
University of Victoria
Science
Camosun College
Science
SKILLS
ABOUT KATE WRIGHT
With over 16 years of experience in sales, business development, and demand generation, I specialize in building and scaling high-performing sales teams while driving revenue growth for startups and enterprise organizations. I’ve led outbound and inbound strategies, closed multi-million-dollar deals, and developed scalable sales processes that drive long-term success.I’m both a hands-on contributor and a strategic leader—actively selling while hiring, training, and scaling SDR and AE teams. My expertise spans sales playbook development, outbound sequence creation, CRM optimization, and full-cycle sales execution.Currently, at HiBoop, I’m building and leading the company’s go-to-market and growth strategy, developing scalable sales processes, outbound programs, and strategic partnerships. I work closely with behavioural health and addiction treatment organizations to modernize assessment and outcome reporting workflows through HiBoop’s measurement-based care platform, helping clinicians and leaders turn data into actionable insights that track change over time and demonstrate impact.Sales & Growth ExpertiseHiring & Scaling Sales Teams – Recruiting, onboarding, and coaching SDRs and AEs to execute high-impact strategies.Sales Playbook Development – Creating repeatable sales processes that improve efficiency and quota attainment.Outbound & Inbound Strategy – Designing full-cycle outbound engines and optimizing lead conversion.Custom Sales Sequences – Building targeted prospecting workflows to generate pipeline and accelerate deal flow.Enterprise Sales & Expansion – Leading complex negotiations and securing long-term, high-value contracts.Sales Process & CRM Optimization – Implementing automation and reporting for data-driven decisions.Go-to-Market Strategy – Aligning sales and marketing to drive demand generation and revenue impact.I’ve worked with global brands across SaaS, e-commerce, media, and digital solutions, including Rolling Stone, News Corp, Vox Media, Vice, Jaguar Land Rover, WordPress VIP, Stripe, and Square. These experiences have sharpened my ability to navigate complex sales cycles and scale revenue operations.What I Do BestSales Leadership & Team Growth – Hire, train, and develop top-performing teams.Sales Playbooks & Outbound Strategy – Design custom sequences and prospecting workflows.Enterprise Sales & Expansion – Lead negotiations, renewals, and upsells in long-cycle deals.Sales Process Optimization – Improve efficiency through CRM automation and reporting.Industry Engagement – Conferences and events.
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