Kate Coppola

About Kate Coppola

I am a high energy senior marketing executive and brand strategist. My focus is on…

Experience

1. Senior Manager, Brand and Digital Marketing

   Unisys

   Mar 2014 — Present

   Extensive experience at this Global IT solutions and services company. Developed and implemented brand and digital marketing strategy, objectives and success criteria which resulted in industry leading programs. In addition, increased visibility, engagement, demand, and conversion to revenue with quantitative research for brand management. • Identified, planned, and developed multimedia campaigns that included a full suite of digital media, radio, out-of-home, print, paid search, and social media tactics. • Partnered with internal stakeholders to ensure a cohesive brand identity and messaging experience was executed across all external communications channels. Responsible for tracking and reporting advertising campaign effectiveness from target to response, to MQL. • Supervised internal repository for sales and marketing collateral, which includes tracking content submissions, overseeing the publishing team, and communicating updates to all stakeholders. • Operated the media budget and reported out the return on investment to senior leadership.

Education

• Columbia University

  M.S., Strategic Communications

• Boston College

  B.A., English

• University of Denver

  Certificate in Publishing

Skills

• Social Media Marketing
• Media Planning
• Email Marketing
• Marketing Strategy
• Management
• Digital Media
• Strategy
• Direct Marketing
• Marketing
• Social Media
• Sem
• Lead Generation
• Market Research
• Integrated Marketing
• Competitive Analysis
• Online Advertising
• Press Releases
• Advertising
• Content Development
• Digital Marketing
• Marketing Communications
• Strategic Communications
• Copywriting