Kate Castiglione
From Product to Digital Commerce: Driving Strategy, Storytelling, and Seamless Journeys @ PMI
- Role
- E-commerce Business Analyst Martech & Performance at Project Management Institute
- Location
- Phoenixville, PA, US
- LinkedIn followers
- 500 followers
About Kate Castiglione
I’m a product-minded Business Analyst with 15+ years of experience connecting strategy to execution across digital platforms, user journeys, and customer touchpoints.My career started in service delivery and cloud communications, where I partnered with marketing and training to scale products at Evolve IP. From there, I moved into digital channel experience at Comcast, helping translate customer behavior into user stories and product requirements for large-scale delivery.Most recently at PMI, I’ve worked across product and learning innovation teams; launching new educational tools and now supporting global ecommerce growth as a Digital Commerce Business Analyst.
Experience
E-commerce Business Analyst Martech & Performance
Aug 2025 — Present · Phoenixville, PA, US
My current work spans:Translating complex business goals into clean, testable requirementsSupporting platforms like Adobe Commerce (Magento), Sitecore, Dynamics, and AJOCollaborating with dev, design, marketing, and analytics teams to improve digital conversion and engagementDigging into data and user flows to remove friction and surface opportunities
Education
Penn State Great Valley
Project Management
2011 — 2012
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