Kate Callahan
Senior Marketing Manager @Mortgage Bankers Association
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WORK HISTORY
Senior Marketing Manager @Mortgage Bankers Association
Washington, DC, US
Improved Summit email open rates by 12% through audience segmentation and messaging optimization; increased marketing output 60% YoY by systematizing campaign templates and governance.• Built executive-ready dashboards and member-behavior analyses to prioritize program launches and improve channel ROI.
EDUCATION
Loyola University Maryland
Computer Science
University of Phoenix
MBA, Business
California State University, Northridge
Assistive Technology Applications Certificate Program
Stevenson University
Bachelor of Science - BS, Design and Visual Communications
SKILLS
ABOUT KATE CALLAHAN
Marketing leader with 15+ years driving research-led GTM strategy for associations, education, and mission-driven organizations. Builds market-intelligence systems that improve pipeline visibility and decision-making, while fueling revenue growth. Seeking Marketing or Account roles to scale insight-driven growth.Highlights: Increased MISMO Summit open rates 12%(2025); Increased Companions Website Traffic 35%(2024); Increased American Staffing Association website engagement 35%(2020).
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