Kate Busby

Associate Director, Personalized Communications Product

Role
Associate Director Product, Personalized Communications at Best Buy
Location
Minneapolis, MN, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kate Busby

As a strategic marketing leader with deep expertise in personalized communications and…

Experience

  1. Associate Director Product, Personalized Communications

    Best Buy

    Jan 2022 — Present

    Marketplace rollout, process optimization and change management, AI/machine learning for personalized communicationsLed operational efforts to relaunch Membership Marketing communications. Led a large-scale, multi-year program to refresh all 1:1 transactional communications and associated technical systems.

Education

  • Gustavus Adolphus College

    Bachelor of Arts (B.A.), International Management

    1995 — 1999

  • Rutgers Graduate School of Education

    Master of Business Administration (MBA), Digital Marketing

    2014 — 2014

  • University of St. Thomas - Opus College of Business

    Master of Business Administration (MBA), International Management and Marketing

    2002 — 2005

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Kate Busby — Associate Director Product, Personalized Communications at Best Buy in Minneapolis, MN, US | Unifers