Kate Brown

About Kate Brown

Marketing leader with 10+ years of experience driving B2C growth, brand strategy and go-to-market execution at scale.Currently the Director of Integrated Marketing with ownership of B2C, B2B, and Brand integrated strategy across $2B annual marketing budget, leading a high-performing team of 5 across planning, execution, and optimization. Core experience includes- B2C brand, growth, and performance marketing at national scale- Marketing strategy and operations for complex organizations - Product launches and integrated go-to-market campaigns- Executive-level planning - Building, developing, and leading exceptional marketing teamsIndustry experience spans consumer telecom, and entertainment-adjacent businesses, with a strong track record of aligning creative, media, and performance to measurable business outcomes. Always open to exploring director, senior director, and VP-track marketing leadership opportunities within media, entertainment, technology, or consumer brands with a preference for roles offering strategic ownership, scale, and growth in Los Angeles or remote.

Experience

1. Director, Integrated Planning

   AT&T

   May 2025 — Present · Los Angeles, CA, US

   Own integration of all marketing plans for AT & T B2C, B2B, and Brand to optimize a $2B+ budget; lead person team.Lead a dynamic team of strategically forward-thinking planners dedicated to driving clear objectives and plans to meet those objectives.Provide the marketing plan for all of AT & T inclusive of consumer, business and brand overlaying cultural moments, offer & product roadmaps and competitive analysis.Connect with marketing strategy, investment planning, agency scoping, advertising, channel partners, corporate & Brand strategy, product, and many others to align on strategic plans and prioritization hyper-focused on achieving our ambitious KPIs.

Education

• SMU Cox School of Business

  Bachelor of Business Administration (BBA), Marketing, Advertising

  2011 — 2014

• SMU Cox School of Business

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2015 — 2018

Skills

• Leadership
• Facebook
• Blogging
• Microsoft Powerpoint
• Fundraising
• Account Management
• Public Speaking
• Organization Skills
• Inventory Management
• Business-to-Business (B2b)
• Marketing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Event Planning
• Management
• Advertising
• Sharepoint
• Training
• Customer Service
• Critical Thinking
• Teamwork
• Microsoft Word
• Thrive in Deadline-Driven Environments
• Project Management
• Microsoft Office
• Sales
• Social Media
• Business Strategy