Kate Bicknell
Event & Field Marketing Manager Ii @StackAdapt
Signup · Get unlimited contacts
WORK HISTORY
Event & Field Marketing Manager Ii @StackAdapt
Toronto, ON, CA
I lead global event and field marketing programs that drive pipeline growth, accelerate deals, and strengthen brand presence across North America, Europe, and Latin America. My scope spans executive VIP experiences, large-scale conferences, and partner activations, with full ownership of strategy through execution, including vendors, content, registration, staffing, lead capture, and ROI reporting.I partner closely with Sales, Product Marketing, Demand Gen, and Partnerships to align programs to business goals and deliver measurable impact, influencing $130M+ in revenue pipeline and adding new contacts in 2025. I manage and optimize a $1M+ events budget, build scalable, repeatable processes, and support team growth through mentorship, blending creative storytelling with operational rigor and data-driven decision making.
EDUCATION
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Public Relations & Marketing
Lancaster University
Bachelor of Arts (BA) Honours Degree, Musical Theatre
SKILLS
ABOUT KATE BICKNELL
I don’t just plan events. I build brand moments that drive business.I’m an Event & Field Marketing Manager at StackAdapt, where I design high-impact experiences that connect marketing strategy with revenue outcomes. From global flagship conferences to curated client and executive events, I focus on experiences that spark real conversations and turn into measurable pipeline.My sweet spot sits at the intersection of marketing, sales, and operations. I partner closely with cross-functional teams to manage complex, global programs and ensure every event is intentional, well-executed, and backed by data.What I’m known for: Turning events into pipeline-driving growth engines Designing client experiences that build long-term loyalty Making budgets work harder without sacrificing quality Driving alignment across marketing and revenue teams Measuring impact and clearly telling the ROI storyI care deeply about operational excellence and sustainability, and I bring a calm, structured approach to high-pressure environments.If you love smart, thoughtful events or want to swap stories about last-minute speaker changes and AV chaos, let’s connect.#EventMarketing #FieldMarketing #B2BEvents #RevenueMarketing #SaaSMarketing#DemandGeneration #ClientExperience #PipelineGrowth #MarketingStrategy
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.