Kate McLucas Beale

About Kate McLucas Beale

A B2B technology and business content veteran, with 20 years of progressively senior roles in digital marketing, web content strategy, content marketing, demand generation, thought leadership, journalism, editorial management, search engine optimization (SEO), brand publishing, community management, and influencer marketing.A versatile and creative storyteller, thanks to detours from B2B into positions creating content for enthusiast constituencies as diverse as knitting hipsters, NASCAR dads, and Audi aficionados.A data-driven marketer, well-versed in KPIs and analytics platforms, yet fluent in the old-school practicalities of budgets, deadlines, editorial calendars, and systematic processes.An advocate of integrating differing content types into your arsenal to engage customers both by persona and across the lifecycle. Experience mapping content to customer journey and persona honed at digital agencies, in purely editorial positions, and in marketing capacities at companies varying in size from early-stage start-ups to $1B+ corporations.A skilled cross-functional collaborator and content evangelist, with proven ability at creating value from chaos by building consensus, articulating the importance of content in building brand awareness and changing market perceptions, and communicating best practices and processes.

Experience

1. Director, Web Content Strategy

   Cloudera

   Jan 2021 — Present · San Francisco, CA, US

   Craft content strategy that supports business objectives, amplifies brand messaging, and ensures the website is both a finely honed lead-generation platform for prospects and a valuable resource for customers Oversee web content creation, ensuring alignment with demand generation, corporate marketing, and product marketing efforts and consistency of brand messaging, voice, tone, and styleEvangelize the capabilities of the website to target users by role, region, product ownership, and company as well as partner with cross-functional teams on creating and promoting relevant content optimized for the webOversee company-wide information architecture and taxonomy, ensuring dynamic content is relevant across the corporate website, documentation, support, training, and communityUse Adobe Experience Manager (AEM) to build web pages; Adobe Analytics/Customer Journey Analytics to measure impact; Coveo to optimize and curate internal site search results; and Brightedge, SEMrush, and Google Search Console to optimize content for organic search/GEO and measure success.

Education

• Princeton University

  B.A., English

  1985 — 1990

Skills

• Adobe Creative Suite
• Storytelling
• Blogging
• Strategy
• Social Media Marketing
• Copy Editing
• Marketing
• Thought Leadership
• Online Advertising
• Content Management
• Online Marketing
• Content Development
• Enteprise Software
• Freelance Writing
• Newsletters
• Advertising
• Management
• Content Strategy
• Marketing Strategy
• Editorial
• Information Architecture
• Content Marketing
• Publishing
• Social Media
• Corporate Communications
• Copywriting
• Web Design
• Journalism
• Writing
• Community Management
• Publications
• Marketing Analytics
• Editing
• Digital Media
• Start-Ups
• Adobe Experience Manager
• Photography
• Web Analytics
• Integrated Marketing
• New Media