Kate Cohen
Head of Marketing, Blue Zones Kitchen | Marketing Leader for Mission-Driven Wellness & CPG Startups
- Role
- Head of Marketing at Blue Zones Kitchen
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Kate Cohen
I partner with health and wellness brands that are building better food systems. Whether plant-based, regenerative, or simply committed to transparency and nutrition, I work with companies that prioritize people and planet.Currently leading marketing for Blue Zones Kitchen, where we\'re bringing whole food plant-based meals inspired by the world\'s healthiest communities to grocery shelves nationwide. This work sits at the intersection of everything I care about: accessible nutrition, purpose-driven growth, and brands that improve people\'s lives.I started my marketing career in big CPG and consumer healthcare before shifting to early-stage natural products brands where I could be a builder. My background in finance developed my analytical rigor, while my degree in film honed my creative storytelling. This combination serves me well in startups that require a blend of data-driven strategy and compelling brand narratives.As a fractional marketing leader, I work with early-stage CPG founders who need strategic thinking and hands-on execution. I love building and championing teams, and creating growth-focused marketing strategies from the ground up. I\'m drawn to brands with purpose across food, beverage, and wellness.Areas of expertise: Brand Strategy & Positioning | Retail & Shopper Marketing | Social Media & Content | Product Development | P&L Ownership | Team Building | E-Commerce | CPG | Consumer Healthcare | Health & Wellness | Natural Products
Experience
Head of Marketing
Jun 2023 — Present · Austin, TX, US
Leading marketing for whole food plant-based grocery brand inspired by the blue zones, the world\'s healthiest, longest-lived communities. Driving brand strategy, product innovation, shopper marketing, and communications to bring longevity-focused nutrition to national retail.
Education
Northwestern University
Bachelor of Arts, Radio/TV/Film and Violin Performance
2000 — 2004
Georgetown University McDonough School of Business
MBA, Business
2011 — 2013
The Marketing Academy
Scholar, Marketing/Marketing Management, General
University of Melbourne
Semester Abroad, Film Studies
MiniMBA
Mini MBA, Marketing
Phillips Academy
High School
1996 — 2000
Skills
- Brand Management
- Analytics
- Management
- Leadership
- Consumer Products
- Social Media Marketing
- Marketing Strategy
- Digital Marketing
- Segmentation
- Market Research
- Public Relations
- Competitive Analysis
- People Management
- Customer Insight
- Forecasting
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