Kate Sarah Bastinelli
Associate Vice President, Digital Communications & Design @Greater New York Hospital Association
Signup · Get unlimited contacts
WORK HISTORY
Associate Vice President, Digital Communications & Design @Greater New York Hospital Association
New York, NY, US
I\'ve spent 13 years at GNYHA, earning six promotions from Production Associate to Associate Vice President. I direct all aspects of digital communications, brand design, and media production, owning the organization\'s website, email platform, social media presence, and brand standards. I design the systems that determine how 28,500+ email subscribers, 11,700+ website subscribers, and thousands of social media followers experience our brand. I also lead enterprise change initiatives and I\'m regularly pulled into cross-departmental challenges to translate between stakeholders and find productive paths forward.Significant accomplishments include:• Led company-wide CRM implementation (Salesforce) as a core team member, driving research, vendor selection, UX design, user acceptance testing, and organization-wide rollout• Directed COVID-19 crisis communications: 1,250+ bulletins, 211% user increase, cross-agency task force participation• Redesigned and relaunched corporate website (8+ year architecture with no platform migration); users up 53%, page views up 59%• Designed and delivered staff-wide Communications 101 training program, establishing consistent standards, tools, and brand practices across all departments• Produced executive-level presentations, served as final quality gate for all member-facing communications• Led WCAG 2.0 ADA compliance build, ensuring digital accessibility across all member-facing content• Manage annual communications budget and mentor junior staff
EDUCATION
Penn State University
B.A., Advertising, German
Fullstack Academy
Introduction to Front-End Development
SKILLS
ABOUT KATE SARAH BASTINELLI
I build the communications systems that connect organizations to the people they serve.For the past 13 years, I’ve led digital communications, brand identity, and enterprise change initiatives for a large healthcare trade association in New York. I joined at the ground level, earned six promotions to Associate Vice President, and transformed the organization’s entire communications infrastructure: the website, email platform, social media presence, brand standards, and staff training programs.The work I’m proudest of lives at the intersection of strategy and execution. I led a company-wide CRM implementation. I directed crisis communications during COVID-19, distributing 1,250+ bulletins and building real-time resources for hospital networks. I designed a Communications 101 training program and launched a redesigned corporate website to 500 employees. I produce executive presentations and serve as the final quality gate for everything that goes out under our brand.I’m interested in mission-driven organizations where I can bring this building energy to communications work that matters. I lead with empathy and trust, I build with precision, and I care deeply about making complex things clear and accessible.Strengths: Internal Communications | Digital Strategy | Brand Stewardship | Change Management | Crisis Communications | Employee Engagement | CRM Implementation | Influence Without Authority | Organizational Empathy | Cultural Translation | Content Strategy | Executive Communications
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.