Katie Roberts

About Katie Roberts

I’ve spent the last decade+ turning big ideas into art direction that works—across healthcare, casual dining, CPG, and beyond. Sure, it sounds like a line, but I truly love creating stories that make people feel something—whether that’s a patient, a physician, or the person scrolling on their phone at 2 a.m.(like myself.)When I’m not dreaming up campaigns, I’m probably bottle-feeding a kitten or chasing after a litter of foster pups (Just under 200 fosters and counting—only Ruggables® in this house).I’ve led teams through high-stakes launches, taken an oncology brand from DAOR to AOR, and helped create digital innovations that racked up both industry awards and internal bragging rights.If you’re looking for a creative partner and leader who brings ideas, heart, and maybe the occasional dog hair to the table—let’s talk.

Experience

1. Associate Creative Director

   Inizio Evoke

   Mar 2025 — Present

   Launch mode, let\'s go!

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts, Journalism Major - Advertising Concentration

  2009 — 2013

• VCU Brandcenter

  Master of Science in Business/Branding, Art Direction

  2013 — 2015

Skills

• Indesign
• Facebook
• Dreamweaver
• Illustrator
• Journalism
• Css
• Editing
• Creative Direction
• Blogging
• Art Direction
• Newsletters
• Creative Writing
• Javascript
• Microsoft Word
• Google Analytics
• Photoshop
• Graphics
• Advertising
• Branding Experience
• Copy Editing
• Marketing
• Graphic Design
• Final Cut Pro
• Wordpress
• Html5
• Mac
• Logo Design
• Joomla
• Branding
• Adobe Creative Suite
• Social Networking
• Social Media
• Social Media Marketing