Kate Wertheimer

About Kate Wertheimer

I am an award-winning content creator whose strengths lie in editorial and brand strategy. I have led creative teams, built brand awareness and driven revenue growth for major media and outdoor brands, and am particularly good at telling compelling stories to motivate and influence others, whether they be customers, clients or colleagues. I currently lead brand and storytelling efforts for Aspen One as Director of Content, a promotion from my previous role in the company as Content & Art Director at Aspen Skiing Company. Previously, I ran content strategy for Front Runner Outfitters and worked as a brand and content consultant for branding agency Lumina Creative. Prior to my switch to marketing and branding, I spent ten years in the publishing industry; most recently as Travel and Style Editor at Sunset Magazine. Previously, I worked as Global Travel Editor for Time Out Group and Editor in Chief at Time Out Los Angeles, and was honored with a Top Women in Media Award from Folio in June 2017 for my work with the Time Out brand. I\'m a storyteller, brand champion, and travel and outdoor enthusiast with a passion for the written word and the natural world.

Experience

1. Director of Content

   Aspen One

   Jul 2024 — Present

   Promoted from Aspen Skiing Company to lead enterprise-wide content strategy across Aspen One\'s complete portfolio of brands: Aspen Snowmass (resort), The Little Nell and Limelight Hotels (hospitality), and Aspen Ventures (luxury product and experiences) • Responsible for shaping each brand\'s voice and vision and maintaining excellence in both brand storytelling and product and values messaging • Establishing an overarching brand hierarchy and building equity across brands, including the Aspen One master brand • Leading in-house content team of 6 and overseeing multi-channel creative ideation; content, social media, and video strategies; and influencer management • Liaising with digital, production, and design teams as well as external creative agencies to conceptualize and execute global campaigns • Working with high-profile athletes, activists, and entertainers to create compelling digital content and storytelling moments through live experiences • Consistently innovating in terms of overall channel distribution, activations, creative processes, delivery models, and communication strategies • Coordinating with teams across the business to meet key creative and content objectives to support brand awareness, conversion, and revenue growth • Leading and supporting on master brand efforts and values-driven messaging across the portfolio on projects like our biannual Sustainability Report and our 2024 election consideration campaign

Education

• Northwestern University

  Bachelor’s Degree

• Columbia University in the City of New York

  Columbia Publishing Course