Kate Merry Walters
Vice President, USA TODAY PLAY Operations
- Role
- Vice President, Usa Today Play Operations at USA TODAY Co., Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kate Merry Walters
Experienced product management and partnerships leader with expertise in the development, management, and growth of consumer-facing digital products and partnerships.Specialties: Product management, subscription products, conversion rate optimization, paywall methods, roadmap development, subscription platform evaluations, strategic partnerships, product strategy, competitive intelligence, data analysis, business case development, market research, digital advertising and monetization, digital media, recirculation, social media, sponsored links, user engagement, distributed content, SEO, native apps, mobile web, team leadership.
Experience
Vice President, Usa Today Play Operations
Feb 2023 — Present · Boston, MA, US
I define the strategic vision, high-level milestones, and KPIs required to significantly grow the audience and the subscription and advertising revenue of the USA Today Play product portfolio, which consists of the iconic USA Today Crossword and other games. I provide insight, direction, and leadership to help the team of product, design, analytics, marketing, and developers execute the USA Today Play strategic vision and create the best user experience. I also manage the USA Today Play P&L guiding the business to achieve revenue and profit targets.
Education
University of Oxford
Studied Strategic Management and International Finance
2002 — 2002
The Johns Hopkins University
MBA
2006 — 2009
Georgetown University
BSBA, Major: Finance Minor: Art History
1999 — 2003
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