Kate McRoberts
CEO & Managing Principal at Fathom. Human-centered decisions. Change Management. Complexity to Confidence.
- Role
- CEO & Managing Principal at Fathom Consulting
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
Experience
CEO & Managing Principal
Jul 2015 — Present · Minneapolis, MN, US
Fathom is a business and design consultancy with a human-centered approach to improving products, services, experiences, and strategic decisions. For over 25 years, we’ve brought the right voices together to meet real human needs while building alignment, collaboration, and momentum.Founded in as Evantage, our work has always focused on bridging strategy, technology, and the customer experience. Today, we help organizations design for the future, align teams around meaningful decisions, and make confident decisions in a rapidly changing world. With humans at the center, always.
Education
University of St. Thomas
M.A., Organization Development & Change Leadership
2002 — 2006
Macalester College
BA, Psychology, Spanish
Skills
- Business Planning
- Web Analytics
- Integrated Marketing
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Marketing Research
- Consulting
- Analytics
- Digital Marketing
- Online Advertising
- Business Process
- Online Marketing
- Digital Strategy
- Management
- Marketing
- Customer Experience
- Email Marketing
- Information Architecture
- Product Management
- Interactive Marketing
- Strategy
- E-Commerce
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