Kate Tingley
Healthcare Product Marketing Leader
- Role
- Director of Product Marketing at Medusind
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Kate Tingley
Strategic healthcare marketing leader with 12+ years of experience leading product marketing, portfolio strategy, and go-to-market execution across revenue cycle management (RCM) services and healthcare technology. Proven success launching differentiated offerings, building commercialization frameworks, and enabling sales organizations to accelerate pipeline and revenue growth. Deep expertise in outsourced RCM, healthcare technology, segmentation strategy, competitive positioning, and specialty group market expansion.
Experience
Director of Product Marketing
Sep 2025 — Present
Portfolio strategy ownership across multi-specialty RCM service lines, aligning positioning, packaging, and GTM execution.Lead commercialization of new and existing RCM offerings from concept through launch, including market analysis and need evaluation, pricing strategy, market segmentation, and value proposition development.Conduct specialty-level SWOT analyses and competitive intelligence to identify opportunities and strengthen market differentiation.Develop comprehensive GTM plans by segment, integrating messaging architecture, campaign strategy, sales enablement, and KPI tracking.Partner with sales, operations, product, and executive leadership to align delivery capabilities with commercial strategy.Build and maintain competitive battle cards and differentiated positioning frameworks across key RCM competitors.Drive sales effectiveness through structured messaging, objection handling frameworks, and collateral.
Education
University of North Carolina School of the Arts
Vocal Performance
1997 — 2000
Skills
- Cold Calling
- Lead Generation
- Salesforce.com
- Social Media Marketing
- Account Management
- Marketing
- Social Media
- Email Marketing
- Saas
- Direct Sales
- Crm
- B2b
- Management
- Hiring
- Root Cause Analysis
- Quota Management
- Career Development Coaching
- Training
- Strategic Planning
- Sales Operations
- Sales Process
- Team Management
- Recruiting
- Sales Rep Training
- Onboarding
- Leadership
- Sales
- Interviews
- Strategy
- Sales Management
- Sales Coaching
- Offshore Outsourcing
- Business-to-Business (B2b)
- Customer Relationship Management (Crm)
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