Kate Tighe
Senior Writer @ WillowTree | Brand Strategy and Creative Direction for Digital Experiences
- Role
- Senior Writer at Willowtree
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Kate Tighe
My work empowers brands to connect meaningfully with intellectually curious audiences…
Experience
Senior Writer
Jan 2023 — Present · Brooklyn, NY, US
Earned trusted advisor status with enterprise clients at Fortune 500 companies. Supported key health care client by creating a suite of internal marketing tools that successfully convinced leadership and stakeholders to invest in an AI transformation.• Elevated storytelling strategy on key successful pitches, contributing to company success.• Led brand messaging effort for new AI platform, aligning stakeholder needs with research findings on customer values and market analysis - as well as brand personality, history, and differentiators- to come up with messaging that inspires and galvanizes sales.• Codified research-informed creative brand strategy process. Set up AI copilots to automate key parts of this process.• Delivered thought leadership for the marketing team, creating impactful content on Adobe CDP, credit card loyalty programs, and AI programs. Inspired and mentored other designers to deliver thought leadership as well.* Completed the AI for Business Strategy Course at MIT as part of my professional development.
Education
Wellesley College
Bachelor of Arts (BA), Political Science and Government
2000 — 2004
Harvard Extension School
ALM, Journalism
2006 — 2009
University of Kentucky
Master of Fine Arts - MFA, Creative Writing
2016 — 2018
Massachusetts Institute of Technology
Certificate, Artificial Intelligence and Business Strategy
Harvard Extension School
ALM, Journalism
Wellesley College
Bachelor of Arts - BA, Political Science and Government
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