Kate Schneider
Marketing Dynamo, Change Agent, Passionate Leader
- Role
- Performance Marketing Senior Manager at Ferrero
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kate Schneider
A proven B2C and B2B marketer with management perspective from both client and agency…
Experience
Performance Marketing Senior Manager
Oct 2022 — Present
Lead performance marketing strategy and execution at Pure-Play and Omni retailers for CPG brands including Ferrero Rocher, Nutella, Tic Tac, Keebler, etc.Develop full-funnel marketing strategy to deliver on sales targets and KPIs (ROAS, CPC, NTB, SOV, CVR, etc.) at Amazon, Walmart, Kroger, Instacart, Target and moreIn conjunction with brand teams, build multi-year plans to grow new products and new power brands via retailer partnerships, competitive benchmarking, marketplace analysis and rigorous data analysisUse platform dashboards (Amazon Advertising, Commerce IQ, PacVue, Walmart Advertising) to monitor and manage on-going campaigns.Build and manage the digital commerce budget, ensuring effective allocation of resources across channels, campaigns, and initiatives, while maximizing return on investment.
Education
The George Washington University
BBA, Marketing, International Business
1996 — 2000
UCLA Anderson School of Management
MBA, Marketing, Global Economics
2004 — 2006
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