Kate Petzack Schmalz

About Kate Petzack Schmalz

I am a results-oriented and passionate professional with 8 years’ experience in project management, marketing, and trade shows. An effective multi-tasker who solves problems and manages cross-team projects from inception to completion with efficient budgeting and scheduling.

Experience

1. Sr Manager, Marketing Operations

   SIG SAUER, Inc.

   Jun 2024 — Present

   Budget Oversight and Management• Work with Marketing Leadership team to develop and plan the annual marketing budget.• Manage all marketing related purchase orders and the allocation of costs against the various budgets according to plan.• In coordination with Finance, conduct monthly spending audits to ensure the marketing department remains on budget.• Develop, analyze and review monthly spending reports to evaluate ROI on marketing expenditures and allocation of resources.• Work with Marketing Leadership to develop strategies, campaign ideas, tactics and media plan options based on agreed upon objectives.Media Planning and Execution • Work with marketing leadership to develop an integrated marketing strategy and plan to support the various business units and overall company sales goals.• Build and maintain relationships with all media vendors and negotiate the overall media buy.• Monitor all ongoing media efforts and develop monthly, quarterly reports based on spend analysis and performance against KPIs. • Evaluate new media options and continually monitor the media marketplace to identify emerging media trends.• Oversees brand data and analytics and emerging market trends to strategize ways to increase market share. • Conduct post-campaign analysis of all marketing efforts, analyzing results and recommending refinements.Project Management Overview• Create scopes for go-to-market plans and align both internal and external resources to those plans. • Analyze/improve efficiency and effectiveness in processes for workflow, creative reviews, and approvals.• Collaborate with cross functional teams to evaluate, develop, and manage projects for new product launches.• Manage all creative resources and time management.• Review status and schedule of projects and create status reports.

Education

• University of New Hampshire

  Bachelor of Business Administration (B.B.A.)

  2007 — 2011