Kate Schaetzle
Group Brand Director @Callen
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WORK HISTORY
Group Brand Director @Callen
EDUCATION
University of Richmond
Bachelor of Science, Business Administration (Marketing Concentration), Latin American and Iberian Studies
The Marketing Academy
2019 US Scholar
ABOUT KATE SCHAETZLE
What I bring- 15+ years of experience in marketing and advertising producing multimedia campaigns across TV, digital and OOH; 10+ years leading culture-first activation across social media, partnerships, influencers, and stunts- 7+ years in a leadership role, managing people and processes- Agency & client experienceWho I am- Experienced in producing global campaign work at massive scale, quickstrike reactive creative, and activations of all sizes & scopes in between- Knowledgeable and experienced across TVC & film production, social media, celebrity talent, influencers, partnerships, brand integrations, and PR- Deeply entrenched in culture & trends, with special experience/interest in food, sports and entertainment - Passionate about big ideas with a bias for action. Creative thinker and conceptual problem-solver. I take cues from cultural happenings and create opportunities & ideas to insert the brand cleverly and authentically into those conversations- Strong team leader with the ability to develop and mentor others
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