Kate Scaduto

About Kate Scaduto

Social media marketer with over four years of experience developing insight-driven digital strategies. I have served as the marketing and social media manager at Visit Buffalo for over three years, where I specialize in content creation using CapCut, Canva and platform-specific tools to deliver custom creative assets. With a demonstrated history in non-profit and higher education settings, I am skilled in social media marketing, communication, public speaking and leadership. Born and raised in Buffalo NY, I\'m thrilled to share my love and passion for my hometown with visitors and locals alike!

Experience

1. Marketing and Social Media Manager

   Visit Buffalo

   Jan 2024 — Present · Buffalo, NY, US

   Create short-form videos (more than 290 to date) to promote local businesses, events, neighborhoods and entertainment to perspective visitors to the Buffalo, Erie County and Niagara Falls area• Manage a regular content production schedule, including 3 short-form videos per week, leading to growth in followership on Instagram and on TikTok) and engagement across social media platforms • Serve as a community liaison through regular outings at local businesses and key attractions while gathering photo and video content for related social media features • Develop relationships with followers, perspective visitors, and local community members by engaging in social media commentary, speaking at industry events, storytelling through blog posts and creating additional content for the Buffalo Convention Center, Buffalo Wing Trail and Upstate Eats Trail

Education

• Kent State University

  Bachelor of Arts - BA, Communication and Media Studies

  2016 — 2020